Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. Gamers Are Getting Upset Over 'Forced Diversity', But This "Straight (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. I gave been living in Latin America, Costa Rica, for the last 13 years. Are they hoping they can influence black families to behave like white families? It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Always use the Golden Rule. Do not hurt others in any way. Watch any 80s teen movie and the villain is a rich blond kid while the hero is a dark haired, probably Italian from the wrong side of the tracks. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. Yes, being a blonde haired man, Ive noticed that too. Being Ethical. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. Thank God for the mute button. Good on you for telling advertisers what you think, Greg. Its baked into our being. What about The China loving NBA or the NFL? Anti racism is still racism. The obsession with 'diversity' in advertising feels a little sinister. Forced diversity in marketing is often obvious and occasionally offensive. I have been saying this for years. This must stop before it escalates beyond any controlled means. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? Its much, much bigger. The need to check boxes has destroyed any sense of creativity within our culture. Not so much. Ensure your marketing team is rich with diversity. Its ridiculous. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. So, Lowes (and MANY other companies) feel the need to eliminate Christmas when 90%+ celebrate Christmas. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. For example, the black kids who beat up the conscientious black student at school for acting white.. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. Youre exactly right, Thor. You shouldnt be.). This is the greatest country on earth !! I was not brought up like that. Does it matter to them? I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. These advertisers are scumbags and people should boycott the products that theyre promoting!! If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. I suggested it as further reading for all. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. I am just sick of all this CRAP being shoved down our throats. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. However, that should never mean 90% one race unless that is your target. Black female doctors, dentists, insurance agents. Strong, smart and other traits are totally INDIVIDUAL traits. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. By simply taking the time to survey a couple of POCs in your target audience, you can create a more authentic campaign. My problem with reparations is that it is not needed. I was brought up to love everyone, but enough of these commercials. While 10% of all new marriages are interracial, only 1% are black/white marriages. Indeed we do. I am a white woman from the United States. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. I keep my business behind closed doors where it belongs!!! Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. . Surprised? We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. Even if they use a purple clown. Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. Poll People On What Diversity Means To Them, Whatever happened to asking people? If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. Omgggggg now the woke tards are picking on the NHL? African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. . Isnt that interesting? I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. but lets remember its not all of they. Multiracial images. The neighbors are all black and mixed race. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. Companies will be forced to address their . Change is needed, but where should it begin? I went on a two month road trip Nov-Dec. 2020. Bad media of any type hurts the creator just as much as it does the audience. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. Mainly in the USA is Black pushed so hard. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. No, they arent. Thanks, Jackson. Sure you might have a few exceptions here and there, but sometimes stereotypes are actually true. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. I saw plenty on my Xbox dashboard whether I wanted to or not. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? 5. Youd be wrong, of course. Remember the Starbucks red cup debacle from a few years back? Every single night, there is a shooting/homicide. The rich profit from the loss of our young. Its fine to be neutral. An example. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. I actually think its more nefarious. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). CTV Advertising Means Diversity. Hollywood is not making art at all anymoreits all social engineering propaganda. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. Thats another funny trope. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. I am happy with my life. Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. Its shallow and degrading. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Certainly, hockey is expensive. The Time for Diversity in Advertising Is Now | Entrepreneur They are a very loud and sometimes violent minority. Gee, Wallace, I wonder. I think it is multifactorial but I see globalist propaganda as the main force. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I. I too am a die hard liberal when it comes to social issues but bristle at the not so subtle attempts to disenfranchise the white race and even the male gender. The foreign-born population was only 5% in 1965 compared with 14% today. White girls too. And based themselves within Columbia University in NY. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Thank goodness somebody voiced what I have been thinking for days. This is not authentic. You cant change chromosomes. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. But its the talking-about-it part thats hard. But alot of us are tuning out from media like this. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. In some cities, the best and newest YMCAs are in mostly black neighborhoods. I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. What people have a problem with is all the pandering thats taking place in the name of diversity. Except now, it appears to have gone beyond mere pandering. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. Nope, youre all wet, Anon. Teaching that erotic lust and egoism is the highest achievement of mankind. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. What to do? Dont worry about being politically correct. Whats the difference between self-identifying as a feline instead of a different gender. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. You know its not right to be white in todays Woke society . If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. Also cartoon ads having black cartoon characters. To validate their superior socioeconomic positions above us of course. The problem is look at the actual news. We are all human beings with different cultural differences which are good for all. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. Once the Romans went down that path their society began to fail. Caucasians need to stand up for their heritage and values. For example, how often do you see a father and son interacting in a commercial. Interesting, on his website there are no blacks working at his firm. are flooded with open borders watering down the natives. As another poster mentioned the bullshit detector is immediately triggered.